JC Penney Blinds…Quality Reputation
JC Penney blinds are often considered a staple in the window treatment industry. The company has been around for quite a long time. This gives them an advantage because more people recognize the name and are aware of what they offer. The problem comes when consumers looking for high quality JC Penney blinds at a “steal” of a price…don’t really take the time to compare the products available to others in the industry.
They aren’t the only option. And they aren’t the best option for a large portion of consumers in the market for new window coverings. JC Penney blinds offer positive options; they just aren’t the only options available. Consumers have to be aware of the comparable products available in the industry. The “brand” you recognize isn’t always the best answer.
For most consumers pricing is a top priority. Consumers always want to get the best product for the money; regardless of the economy or the market. This holds true for window blinds purchases just like any other purchase.
JC Penney blinds often have a high price attached. Many consumers go with the price without looking at comparable products in the industry because of the name the price is attached to. This is a mistake. JC Penney blinds can be a good option, but letting them be the only option without even doing a simple cost comparison will lead consumers down an unhappy road.
JC Penney blinds pricing is typically above average compared to competitive products. Their prices aren’t inflated. But JC Penney in general has higher operating costs than most leading distributors and retailers in the blinds industry. Their extensive number of brick and mortar stores as well as their extensive staff (many set aside strictly for installation purposes) creates much higher operating expenditures than is necessary. This ups their product prices out of necessity.
Other distributors and retailers in the industry are capable of offering much lower prices on comparable and better products due to lower operation costs. Consumers who are aware take advantage of this ability to get higher quality for a lower price. But those who don’t take the time to look…miss the boat entirely.
Chris Stanley is a window treatments expert at Blinds Chalet. Blinds Chalet has over 25 years of experience in the window coverings sector and strives to educate consumers about purchasing and installing window blinds before they buy. Focusing on high quality, company tested and approved window treatments at affordable prices, Blinds Chalet is a resource for all things window blinds related.







