Beyond Mini Blinds
There are consumers out there who aren’t aware of the choices they have available when it comes to window coverings. When they think of window shades they immediately think of mini blinds; which is fairly normal since they’re a popular choice. What’s not normal (or accurate) is their assumption that mini blinds are the only option. Mini blinds are definitely available, but they are in no way the only option. They aren’t even one of a few. They are one of many options available in today’s market.
Mini blinds are pretty classic; they’re a good first thought. They definitely accomplish the basics: light blocking and privacy. They’re also quite affordable. They’re usually immediately available for almost any window size in any location. They come with easy installation. They sound pretty good. And they are; they’re always a good first option. But to ensure the “best option” is the one chosen consumers must move beyond the first option to consider the comparable products and the upgrades before they come to the final decision.
When consumers move on to consider horizontal wood or faux blinds they find a popular upgrade in the cornice style valance (not available for mini blinds). It adds a bit of elegance to the basic horizontal blind design. Not every horizontal blind product offers the upgrade; it depends upon the manufacturer. But most do offer it and most offer it at no additional cost. The basic, interior mount valance leaves valance clips visible. Since a majority of consumers see the visible valance clips as negative to the overall “look” of the window covering the cornice style valance will continue to be a popular option.
Decorative tape is also a popular option. Decorative tapes cover visible cords in horizontal blinds (excepting mini blinds). They block additional light from leaking through route holes so they also increase function in addition to aesthetics.
Other popular options/features are edge binding, 5 inch valances, routless ladders, cordless products, cassette headrails and more. While some benefit the consumer by increasing the aesthetic appeal and others benefit the consumer by increasing the functionality of the product the favorite options are almost always those that do both simultaneously.
Mini blinds are often the first option, and they’re sometimes the best option. But consumers should make sure that they are aware of the difference between being the first option that comes to mind and the best option to suit the needs of their specific situation. Considering all the options before purchasing will ensure that consumers get what they’re looking for.
Chris Stanley is a window treatments expert at Blinds Chalet. Blinds Chalet has over 25 years of experience in the window coverings sector and strives to educate consumers about purchasing and installing window blinds before they buy. Focusing on high quality, company tested and approved window treatments at affordable prices, Blinds Chalet is a resource for all things window blinds related.
